(BSBA 1980)
Al Cabrera, Chairman of Heartland Food Corp., and Managing Partner of CIG Investments, spoke eloquently to our Professional Communication class in the MSM program about the value of good communication skills in business.
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Why Management Communication?
About Us
With the rise of the information economy, strong communication skills are more crucial in business and industry alike. The Warrington College of Business Administration recognized this need in 1998, when the college made management communication courses compulsory for all Florida MBA programs. In response to demands from Florida graduates and the business community, the college has recently created the Center for Management Communication.
The Center for Management Communication (CMC) aims to equip business students with the skills necessary to
- understand and employ audience analysis and communication strategy
- communicate effectively using constantly evolving technology
- attain proficiency at all levels of interpersonal communication
- recognize and use communication ethics
- communicate successfully in multi-cultural, cross-disciplinary teams
- write fluently, clearly, and efficiently using a wide array of genres in business communication, from email memos to proposals and performance evaluations.
As a result, our students possess the communication skills necessary to succeed in any business environment.
