Courses
MAR 2290 - Sears Holdings Retail Management Seminar
Each semester, the Center for Retailing presents an exciting line-up of speakers from positions in Store Management, Buying and Planning. Weekly lectures feature a different executive making a presentation in his/her area of expertise. Topics may vary each term based upon what's hot in retailing. Discussions of career opportunities and career paths in retailing are included. Students also have the opportunity to share a lunch with one of the featured speakers.
Seminar Speaker ScheduleMAR 3231 - Introduction to Retail Systems Management
This course offers a comprehensive view of retailing from general information about retailers, consumers and buying behavior to specific management, buying, systems and retail strategy.
The Retail Management course is a senior level, elective course offering an intense overview of the retailing industry. The course covers material related to all of the decision areas of retailing including retail strategy, location, human resource management, supply chain management, information systems, customer relationship management, merchandise management, sourcing, buying, communications, pricing, store management, visual merchandising, and customer service. Lectures are supplemented with industry speakers, field trips, comparison shopping exercises, and case studies. Students are taken on store tours of the local Dillard's and Sears stores to understand the importance of visual merchandising and its direct relationship to sales. Students also visit the distribution center for Dollar General located in Alachua, Florida and the Nordstrom distribution center here in Gainesville.
MAR 4933 - Retail Team Project
This course offers opportunities for working on real retail/marketing programs as interacting retail clients. The course is designed for students who want to have practical but insightful experiences in retail/marketing. Students will gain practical insights into actual retail business operations while performing problem identification, exploration for opportunities, data collection, and strategy development. As working with real clients, teams of 4-5 students will design and execute all phases of the project. Although the course is rather freely structured to accommodate the needs of each team project, it follows the steps of the marketing research process.
MAR 4945 - Retail Management Internship
This course is designed to accompany an internship in retailing. Students work from an activity book each week during their internship and forward materials to the University. The students are supervised during the semester, invited to the annual Retailing Smarter Symposium, visited by Center staff and guided through retail career opportunities.
Internship Program Details