Research Papers - Department of Marketing - Warrington College of Business Administration

Marketing Research Papers may be:

Currently published works
Awaiting publication in a journal
In review

Abstracts, and PDF versions of some papers are currently available.

Joseph Alba
Lyle Brenner
Joel Cohen
Alan Cooke
Scott Fay
Chris Janiszewski
Richard Lutz
Debanjan Mitra
Alan Sawyer
Steven Shugan
Barton Weitz
Jinhong Xie

COPYRIGHT NOTICE: All papers are copyrighted by the authors. Revised versions that appear in print are copyrighted by the publication in which each appears. For permission to use all, or any portion of, a paper contact the author.