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Coursework

Required Courses (Consumer Behavior emphasis)

Course Title
MAR 7636 Research Methods in Marketing
MAR 7507 Perspectives on Consumer Behavior
STA 4210 Regression Analysis
STA 4211
or
STA 4212
Regression Analysis / Experimental Design

Categorical Data Analysis
MAR 7576
or
MAR 7588
Consumer Preference Formation and Change

Consumer Information Processing and Decision Making
MAR 7666
or
MAR 7786
Marketing Decision Models

Marketing Literature

Constrained Elective Courses

Course Title
MAR 5806 Problems and Methods in Marketing Management [required for non-marketing undergraduate majors]
MAR 7925 Workshop in Marketing Research
MAR7626 Multivariate Statistical Methods
MAR6930 Judgment and Decision Making
MAR7622 Experimental Design
SOP 6509 Seminar: Interpersonal Relations and Group Processes
SOP 6419 Seminar: Attitudes and Social Cognition
EDF 6436 Theory of Measurement
EDF 7412 Structural Equation Models

Research Courses

Course Title
MAR 6905 Individual Work
MAR 6910 Supervised Research
 
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