M.S. Program FAQ
Program Details
For whom is this program intended?
The primary focus of the program is University of Florida undergraduate students (typically marketing majors) who wish to pursue a research-oriented Ph.D. in marketing and an academic career and who would like to enhance their preparation prior to applying to a Ph.D. program. We do not actively seek to recruit students from other universities to this program. The program is small and does not offer students funding, so it is inappropriate for most students who are not already affiliated with the University of Florida.
Do you offer a distance or weekend program?
No. A quality M.S. education requires that you be in residence taking classes and conducting research. These activities require that you be on campus during daytime hours.
What is a typical curriculum?
The focus of the program is on consumer behavior, but we tailor the program to best suit each student's individual needs. Students must complete 30 credit hours. The courses involved in a typical curriculum are posted elsewhere on this site.
Can I transfer credits from another program?
The UF Graduate School determines on a case by case basis whether to accept a particular course for transfer. Typically, this is based on the applicability of the course to the Marketing M.S. program. No more than 6 credit hours may be transferred from another masters program.
What are the goals of the M.S. program?
Our M.S. program is designed to train students who wish to enter a research-oriented Ph.D. program at a top university. Our program is not an appropriate option for people wishing to work in industry.
What is academic marketing research?
Academic marketing research is research that answers fundamental questions about the behavior of consumers, companies, managers, and markets. It is distinguished from applied research which tends to answer questions in a circumscribed domain or with limited generality. For examples of such academic research, you can read recent issues of the following journals at your local library, or look at the papers published by our faculty.
- Journal of Consumer Research
- Journal of Marketing Research
- Marketing Science
- Journal of Marketing
How good is UF's M.S. program in Marketing?
Our M.S. program is relatively new and is the only one of its kind currently operating in the U.S. Three of the four students who have completed the program are currently enrolled in "Top Twenty" Ph.D. programs.
Admissions
Is a background in marketing required?
No. Applicants must have completed a Bachelors degree, but this degree may be in any discipline. It is beneficial to have some familiarity with marketing, but it is typically more important to have a background in the theory and methods relevant for your particular area of focus (e.g., cognitive or social psychology for behavioral research or econometrics or statistics for quantitative research).
What GPA is needed for admission?
The minimum acceptable GPA for graduate students is 3.0. Most applicants have GPAs of 3.6 or higher. We will consider your undergraduate GPA as well as your GPA in any post-baccalaureate degree programs.
What test scores are needed for admission?
The Warrington College of Business Administration requires that graduate applicants have at least a 600 GMAT or a 1250 GRE. Most students admitted into our program have GMAT scores of 650 or greater or GRE scores of 1300 or greater. Students with lower test scores are occasionally admitted, but only if they are outstanding on other admissions criteria.
Do you require a TOEFL test?
TOEFL scores are required of applicants from countries where English is not the official language, including applicants from U.S. territories and protectorates. This requirement may be waived if you have spent at least one academic year at a college or university in a country where English is the official language, excluding intensive English language programs. You should notify the department if you intend to apply for such a waiver. Minimum scores for admission are 600 on the paper test or 250 on the electronic test.
How do I send you my standardized test scores?
Notify the testing company that you would like your scores sent to the Department of Marketing, University of Florida. They will then send the scores to us. You may also want to tell us your test scores in your application.
What materials must I submit with my application?
To apply to our M.S. program, you must first complete an online application at the UF Admissions website. You will receive a UFID number in this process. You should then provide the Marketing Department with the following application materials:
- A curriculum vita or academic resume. It should list all of your academic experience, relevant classes taken, honors and awards, and anything else that demonstrates your preparation for a research program.
- A statement of purpose outlining your proposed area of study and how your academic background prepares you for this program.
- Academic transcripts for every program in which you have been enrolled. You will need to provide UF admissions with official transcripts, but you may provide us with copies. Foreign transcripts should include a full English translation (including course titles) and any interpretative materials (e.g., GPA translation tables).
- Your standardized test scores (GRE/GMAT, TOEFL if necessary).
- Three or more letters of recommendation. Ideally, these letters will be written by professors familiar with your work, and will discuss your academic training and preparation for an academically-oriented M.S. program.
- Although it is not required, you may want to provide us with samples of your previous work. This might include published papers, research papers written for class, and so forth. We will use these to judge your research potential and writing ability.
What do you look for in an applicant?
We look for applicants who are intelligent, well-prepared, and motivated to contribute important insights to the field of marketing. Your academic history and test scores help us judge your intelligence. Your transcripts allow us to judge your level of preparation for our program. And your statement of purpose and letters of recommendation will ideally speak to all three criteria.
How do I apply?
Once you have completed an online application at the UF Admissions website, you should send a packet containing your admissions materials to:
M.S. Program Admissions
Department of Marketing
P.O. Box 117155
Warrington College of Business Administration
University of Florida
Gainesville, FL 32611-7155
You may also email department application materials:
Dr. Richard Lutz
