Sample Curricula
The Department recommends that students select one of three areas of study.
Students concentrating on consumer behavior will take seminars that provide
a background on cognitive and social psychology plus methods courses that
develop experimental design and analysis skills. Students concentrating on
managerial topics will take seminars that provide a background in organizational
behavior and strategy plus methods courses that develop survey design and
structural equation modeling skills. Students concentrating on quantitative
modeling will take seminars that provide a background in economics and mathematics
and methods courses that develop skills in formulating analytical models or
estimating statistical models.
Behavioral & Managerial
Fall 1st Year
|
Course
|
Title
|
|
STA 6166
|
Statistical Methods in Research I
|
|
MAR 7636
|
Research Methods in Marketing
|
|
MAR 7507
|
Perspectives in Consumer Behavior
|
Spring 1st Year
|
Course
|
Title
|
|
STA 6167
|
Statistical Methods in Research II
|
|
MAR 7788
|
Consumer Information Processing
|
|
MAR7629
|
Experimental Design and Analysis
|
Summer 1st Year
|
Course
|
Title
|
|
EDF 6436
|
Theory of Measurement
|
Fall 2nd Year
|
Course
|
Title
|
|
MAR 7626
|
Multivariate Statistics in Marketing
|
|
MAR 7666
|
Marketing Decision Models
|
|
EDF 7412
|
Structural Equation Models
|
|
|
or
|
|
EDF 7932
|
Multivariate Analysis
|
Spring 2nd Year
|
Course
|
Title
|
|
MAR 7589
|
Judgment and Decision Making
|
|
MAR 7786
|
Marketing Literature (Strategy)
|
Fall 3rd Year
|
Course
|
Title
|
|
EDF 7432
|
Advanced Psychometrics
|
|
STA 4930
|
Multivariate Stat. Methods
|
Quantitative
Fall 1st Year
|
Course
|
Title
|
|
MAR 7666
|
Marketing Decision Models
|
|
AEB 6106
|
Microeconomic Principles
|
|
|
or
|
|
ECO 6805
|
Math Methods
|
|
ECO 5415
|
Math Statistics
|
|
|
or
|
|
STA 4221
|
Math Statistics I
|
Spring 1st Year
|
Course
|
Title
|
|
ECO 5424
|
Econometrics I *
|
|
ECO 6406
|
Math Techniques II
|
Fall 2nd Year
|
Course
|
Title
|
|
ECO 6426
|
Econometrics II *
|
|
AEB 6571
|
Econometric Methods 1 *
|
|
STA 4212
|
Categorical Data Analysis
|
| |
or
|
|
STA 6505
|
Categorical Data Analysis
|
| |
or
|
|
EDF 7932
|
Multivariate Data Analysis
|
Spring 2nd Year
|
Course
|
Title
|
|
ECO 6119
|
Information, Incentives,...
|
|
MAR 7786
|
Marketing Literature (Strategy)
|
Fall 3rd Year
|
Course
|
Title
|
|
MAR 7506
|
Perspectives in Consumer Behavior
|
* empirical
Program Requirements
Information on course requirements, supervisory committee, qualifying exams, dissertations, etc.
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